BUSINESS DEVELOPMENT TOOLS

Building Business Partners and Enhancing Membership Growth
The Business Development Manual

This easy to read handbook contains more than 40 pages of strategies and ideas designed to build partner company relationships. From profiling decisions on the best companies to recruit and retain, to marketing planning for ongoing communication, you will find ways to build better working relationships. Also included are suggestions on a branch manager call program and actual copies of marketing pieces for generating creative ideas.

A Look at the Table of Contents:

Chapter 1

• Understanding Business Development
• Sales versus Public Relations

Chapter 2

• Strategy Decisions
• Choosing the Target Companies

Chapter 3

• Action Planning
• The Marketing Plan
• Example Budget
• Tips for Executing the Plan - Finding Prospects
• Negotiating Your Communication Options
• Adopting the Partner Company
• Commitment to Servicing the CU Partner Company Representatives
• The Role of Ongoing Communication

Chapter 4

• Marketing Support

Chapter 5

• Expansion Campaigns
• Marketing to Businesses

Chapter 6

• Welcoming the New Partner Company
• Recommended Credit Union Representative Materials
• Making it Easier to Respond

Chapter 7

• Ideas for Better Ongoing Communication
• Outside Call Program Recommendations
• Internal Marketing
• Enhance Relationship with Car Dealerships for Loan Business

Chapter 8

• By the Numbers

Chapter 9

• New Economy - New Challenges

$99.00 Building Business Partners and Enhancing Membership Growth

To purchase this product, you may also email us at 7solutions@lemmontree.com or call us toll-free at 888.536.6243.

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